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Dr. Jayen Mehta
Gujarat Co-operative Milk Marketing Federation Ltd. (Amul)
Dr. Jayen Mehta is the Managing Director of Gujarat Cooperative Milk Marketing Federation Ltd. (Amul). With over 34 years of experience at Amul, he has played a key role in shaping the brand’s marketing and growth strategies.
He is a member of the Standing Committee on Marketing of the International Dairy Federation (IDF) and the Committee on International Trade Policy of the Confederation of Indian Industry (CII). He has also served on the Global Dairy Trade (GDT) Events Oversight Board and is currently a board member of the Global Dairy Platform (GDP).
Dr. Mehta has been featured in Campaign Asia’s “Asia Pacific Power List 2024”, recognizing the most influential marketers in the region. He was named among India’s Influential Marketing Leaders 2021 by Businessworld and included in India TV’s “Powerful Influencer 2020” list.
He has received several prestigious awards, including Marketer of the Year – FMCG Food by the International Advertising Association (IAA), Best CMO Award 2021 by Pitch & Exchange4Media, and Marketing Man of the Year 2018 by the Ahmedabad Management Association.
About Gujarat Co-operative Milk Marketing Federation Ltd. (Amul)
Founded in 1973 by the farmers of Gujarat, the Gujarat Cooperative Milk Marketing Federation (GCMMF) is a testament to the power of cooperatives and the entrepreneurial spirit of farmers. Their determination has made Amul India’s largest FMCG brand, with an annual brand turnover of USD 10 billion.
GCMMF, which markets products under the Amul brand, is a cooperative federation of 3.6 million milk producers in Gujarat, organized into 18,600 village dairy cooperative societies. It handles over 10 billion liters of milk annually.
Amul has been ranked as the strongest food and dairy brand in the world. With 22 billion packs sold annually, it is also the most chosen brand globally.
Originally a dairy organization, GCMMF has evolved into a leading FMCG brand, expanding into organic foods, innovative protein products, and immunity-boosting probiotics while championing a circular economy.
The Amul cooperative model serves as a benchmark for developing nations, with successful initiatives in Sri Lanka and Kenya. Demonstrating its vision of becoming a global brand, Amul recently launched its milk and fresh products in the USA and is preparing to introduce its fresh product range in Europe.